Reviews

“It’s hard not to be seduced by Join the Club. (It should) be applauded, and pressed into the hands of preachers and politicians, schoolteachers and public health campaigners.” –Thomas Hodgkinson, The Guardian
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“(t)imely, thoughtful and important. It illuminates one crucial piece of the complex puzzle of social ­improvement.” — Jeffrey D. Sachs, New York Times Book Review (an Editors’ Choice)
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“How can we solve age-old problems like poverty, disease and alienation? In Join the Club, Tina Rosenberg presents a solution that is simple yet profound, and rooted in human nature….Like Malcolm Gladwell’s best sellers The Tipping Point and Outliers, Join the Club explains how little changes can make big differences, and that contrarian impulses are hardwired into humans…Rosenberg practices what she preaches. The voice she uses in Join the Club is peer-to-peer. Rather than intimidating the reader, she inspires. — Deirdre Donahue, USA Today
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“One of the most exciting trends in the struggle against poverty and social pathologies such as crime is the use of similar youth-owned movements to change cultural norms from the bottom up.  Tina Rosenberg, a longtime writer and journalist who contributes to the Opinion section of nytimes.com, offers a brilliant look at bottom-up initiatives to achieve social change in her new book, “Join the Club.”” — Nick Kristof  Sunday column, New York Times
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“For the reader, the ideas in Join the Club are exciting, and they immediately make one consider professional and personal obstacles in one’s own life that might be amenable to a ‘join the club’ solution…. a brilliant book that fully realizes its ambition.” – Newsweek
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“A splendid book, an accessible treatment of the use of peer pressure as a force for positive change, with far-reaching implications for researchers and public policymakers….E.M. Forster bade us to “only connect,” and that is the message of this splendid book, an accessible treatment of the use of peer pressure as a force for positive change, with far-reaching implications for researchers and public policymakers in both government and the private sector…highly recommended.” –Library Journal (starred review)
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“An ambitious, evocatively written treatment…Rosenberg’s immersion in the issues and considered reflections on the power of peer groups to shape personal and social action brings an urgency to a strategy as old as any in civilization’s arsenal.”—Publishers Weekly
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“A solid, sweeping examination of peer pressure as a force for social change.. .An optimistic view of the ways in which the human desire to be respected by one’s peers can bring about revolutions, topple dictatorships and perhaps produce a safer world.” —Kirkus Reviews
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“Rosenberg, too, yielded to peer pressure and joined a club: the club of the Big Idea book.  Big Idea books have been around for a long time; see The Communist Manifesto. But the Big Idea Book Club (I mean “club” as Rosenberg defines it: an identifiable in-group with enough status to influence the behavior of others) is a recent phenomenon. Its accidental founder and president in apparent perpetuity is Malcolm Gladwell. Its membership, like the membership of most powerful groups, is largely male. Its combined sales are stratospheric; whatever these books are hawking, we can’t stop buying it.” –New York magazine    
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“Part hidden history, part how-to manual, Join the Club is an inelegant hybrid of styles that nonetheless highlights Rosenberg’s strongest suit: as a reporter and journalist…Rosenberg is a savvy and dogged reporter, and one can feel her digging beneath the surface of these uplifting stories.” –The National
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“To Rosenberg, it became obvious that peer pressure could achieve wonders. After all, since time immemorial, peer pressure has nurtured the dark side of human nature—violent street gangs, suicide pacts, high-school dropouts, persecution of minorities. Turning peer pressure on its head, she realized, might do some serious good.…Like Rosenberg, I am opting for optimism, with a focus on solutions.”   –In These Times
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