A friend who is a reader of Fixes recently told me she was often frustrated by the column. She doesn’t run a nongovernmental organization or design products to help bottom-of-the-pyramid consumers get drinkable water. She isn’t going to take six months to volunteer in Nepal. She’s a New Yorker with a job — what can she do, she asked, to contribute to changing the world?
There’s always writing a check, of course. Money is what every project needs most. Beyond that, however, there is a relatively new way for individuals to participate in social change through crowdsourcing, which is a fix in itself.