Mothers-to-Be Are Getting the Message

By David Bornstein

Meredith Inman

Text4baby reaches women by many means, including billboards like this one in Martinsville, Va.

We’re used to hearing about public initiatives that get mired in politics or entangled in bureaucracy, but we rarely hear about programs that exceed expectations. So here’s one: last week marked the one-year anniversary of a program called text4baby, a service that sends free text messages to women who are pregnant or whose babies are less than a year old, providing them with information, and reminders, to improve their health and the health of their babies.
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