Making the Text-to-Mom Connection

By David Bornstein

Earlier this week, I wrote about text4baby, a free service that sends text messages to pregnant women, or new mothers, to provide them with useful health tips. What struck me as most noteworthy about this program was how hundreds of different types of organizations — for-profit health care providers, nonprofit community groups, wireless carriers, government agencies, and many others — had collaborated to make it all work. Text4baby seemed to shed light on the question: How do you get a country — with all its diverse institutional strengths — to work as a team?
Read More