Filling the Gap Between Farm and Fair Trade

By David Bornstein

Root Capital

Maraba, a coffee cooperative in Rwanda, has been a Root Capital client since 2005.

We’ve all seen the ads for fair trade coffee with the beautiful photos of villagers hand picking coffee cherries in exotic regions around the globe. Fair trade is one of those ideas that’s always in the air, but we don’t often consider what it means. What does it really take to connect rural producers in the developing world with consumers in wealthy countries — so that everybody benefits?
Read More